Jack
Lopez

Jack Lopez is the creative mind behind TOAKS's visual identity work. He approaches every brand as a living system — one that needs to hold up across mediums, scale with the business, and still feel like something the client would have chosen for themselves.

His process is rooted in observation. He listens for what's not being said, pulls references from places most designers wouldn't look, and builds direction from there. The result is work that doesn't feel designed so much as discovered.

Jack leads creative direction across brand identity, campaign work, and the studio's own visual language.