Overview
Animated brand identity package for a fintech startup — logo reveals, transitions, and social templates built to scale across a distributed team.
The client had a strong static brand but no language for how it moved. Every time a new piece of content went out — a product launch video, an earnings update, a sponsored post — the motion felt like a different company. There was no shared grammar.
We built the system in two layers. First, the principles: how fast things accelerate, how long they hold, how they exit. Then the components: a logo reveal in three timing variants (full, condensed, silent), a transition suite for slide decks and video, and a set of social templates locked to those same motion values.
Everything was delivered as After Effects templates with locked timing curves and an accompanying motion spec document — so the in-house team could produce new content without breaking the system. Six months in, the client's design team was running it independently with no further input from us.