Adobe Creative Cloud
Brand design, print assets, and campaign production
Brand design, print assets, and campaign production
Adobe CC is the production backbone for all TOAKS brand and print work. Illustrator for vector identity systems, Photoshop for image treatment and retouching, InDesign for editorial layouts and client-facing documents.
For campaign work, the workflow typically runs: concept in Figma — production in Illustrator/Photoshop — final delivery as PDF/X-1a for print or optimized assets for digital. Video and motion work routes through Premiere and After Effects when the project calls for it.
The full suite stays current on every machine in the studio. It's not the most exciting tool to talk about, but it's the one everything else depends on.